Recently I've been testing out 4 products from the New CID Cosmetics range, a brand I've been familiar with for some time through demo's on QVC and Twitter chats with New CID resident makeup artist, Michael Phillips, or Mikey for short!
Mikey very kindly sent me 4 products from the New CID Cosmetics range that would be suitable for men and what he thought I'd like. I'll be honest, when I first opened them all up, there were two out of the four that I thought were definitely not going to be suitable for men and that I wouldn't like. I'll come on to them in a minute.
In short though, Mikey was right, I was wrong. Makeup artist 1 - beauty blogger 0.
i-prime Foundation Primer. I've used primers for many years and I believe they're beneficial whether you wear makeup or not. They even out the appearance of the skin and can lock in your serums and moisturisers. i-prime comes in a nifty twist / pump dispenser. The primer itself is a silky gel-cream consistency. It looks, smells and feels like Elemis Pro-Collagen Marine Cream, so an instant winner with me! Not only does i-prime make the skin appear smoother and blur imperfections but it also contains a skincare ingredient called ATP (andenisen tri-peptide) to help strengthen barrier function and add bounce and radiance. I definitely feel my skin appeared better while wearing this and would happily recommend to others.
Retailing at £28 for 30ml.
i-fix Eyebrow Fixing Pencil. I have quite unruly eyebrows, that if left to their own devices can look a state. The issue I've had for a while is I find balms too 'wet' looking and the effects don't last long and brow gels dry hard so you can't move your brows and often give a 'dandruff' appearance as they crack. i-fix is a waxy pencil that isn't wet looking and doesn't dry hard, it just keeps the eyebrows in shape nicely, the perfect solution to my problem. The first time I applied it I was a little heavy handed and could have done with something to comb it through. Only light strokes are needed! I really like this, although the price seems a little high for me to repurchase.
Retailing at £14 for 4.2ml.
i-bronze Compact Powder Bronzer. I've reviewed a few bronzing powders lately, so you know I'm a fan. When I first opened i-bronze though, I did not expect to like it! First thing I noticed were the pinks. Second thing I noticed was the subtle gold shimmer. If I was asked to describe a product that I misjudged on it's appearance, this would be it!
The shimmer, although noticeable in the pan, does not seem to transfer on to the skin. Also, yes there are pinks swirled in. There also browns, creams and golds. The result, is a multidimensional but natural looking 'just tanned' appearance to the skin. Not shimmery but not too matte either. A very surprisingly unisex product!
Retailing at £23 for 9g.
i-open Double Ended Eyeliner and Under Eye Concealer (in Light). Again I was not sure about the product at first. The under eye concealer aspect I was fine with, I use those. The eyeliner. Really? I felt this was a step too far for me. That was because I was thinking of Russell Brand style eyeliner. i-open is nothing like that. I'd describe it more of a 'lash-line concealer' than an eyeliner. It goes on the inner bottom rim, to neutralise redness and make your eyes appear more open. Probably not a step I'd do everyday but looks very effective. i-open also comes with an under eye concealer which is cleverly stored inside the lid and you apply using the sponge applicator. If you need more, you just twist inside the cap, similar to applying chalk to a pool cue! Again another surprise like from New CID!!
Retailing at £18.50 for 0.4g cream concealer and 0.2 gram of pencil liner.
All these New CID Cosmetics and more from the range are available from newcidcosmetics.com.