If you're a beauty blogger reading this, you will definitely have watched it. Even if you're not, there's still a high chance you watched it. I'm talking about the new TV programme 'How Not To Get Old' on Channel 4 with Anna Richardson and Louise Redknapp.
One of the points I picked up on during the first episode was the statistic that the "men's skin care industry is worth £25 million a year in the UK".
Sounds a huge figure doesn't it? ….. Until you compare it to the £2.1 billion for the skin care industry overall for 2012. Suddenly the men's skin care industry is worth a mere 0.11% of the overall figure.
Is it any wonder that men still have the rough deal when it comes to skin care. With smaller ranges. Often limited to one particular skin type. Often more expensive. Sometimes for the same product, just different packaging!
But exactly how accurate is the figure of £25 million anyway? I'd like to know how they came up with the figure.
Out of the £2.1 billion, exactly how much of that accounts for products bought by wives and girlfriends, for men who either embarrassed or overwhelmed to shop for skin care or just simply wouldn't bother unless someone else bought it for them?
Being a man who rarely buys 'For Men' skin care, how much of the £2.1 billion accounts for "womens ranges" bought by men?
Does the figure take in to consideration men spending money on facials and similar treatments, that are not marketed as "mens facials"?
I'm afraid this isn't a post that has all the answers. Merely a post that raises a few questions and challenges the figure of £25 million on mens skin care. Personally I don't think it's anywhere near the true figure……but until we do have a true figure as to how much men spend on skin care and grooming, then women will always have the monopoly on the beauty industry and marketing campaigns will continue to target women, with men being very much in the background, which for me re-enforces another issue the programme raised, when some men still think it's 'girly' to wear moisturiser and sunscreen. BUT that is an entirely new rant for another time!
What are your thoughts on this topic?